In this age of eCommerce, Social Media and POS Analytic, data availability is at an all time high. However, the challenge for most organizations is acquiring the resources required to harness its awesome power – but that is starting to change. As more outsourced service and specialized support resources are made available on a subscription basis, companies can gain instant expertise, and start leveraging game changing insights faster than ever before – and COPA Data Factory is one such solution.
COPA Category Performance Reports are standardized category specific industry reports that provide visibility to individual SKU performance on a quarterly basis - with ground breaking sub-category and attribute summary capabilities. These reports enable brand owners and re-seller to:
- Identify areas to add or rationalize product
- Determine where to invest in product development
- Gage the complete effectiveness of a campaign or promotion
- Quantify new channel opportunities
- Develop product / category exit strategy
- Identify inventory / logistics opportunities
With information comes power – the power to evolve, adapt and succeed faster than your competition. And in economic times, where a competitive edge and being fleet of foot makes all the difference, data driven business insights are becoming more important than ever before. Q2 reporting is due to be released shortly. With updated functionality, it enables even easier access to business development insights. And those who get it… get it.
Today, reports are available for Writing Instruments, Adhesives and Skin Care categories – and the list is growing each quarter. If you are interested in having reporting for your business categories, please contact Darren Plumbe at (647) 965-0113 (darrenplumbe@inside-line.ca).
